"Joes on the Nose"
Brings Organic Coffee and More to San Diegans
Residents
of San Diego may notice an orange truck driving around
the city as mobile coffee business Joes on the Nose
launches this month. The full-service, mobile coffee
shop delivers premium organic coffee and tea drinks
to its customers. The surf themed mobile shop features
a distinct menu with unique flavorings, all supplied
by a smile-inducing orange truck.
Joes
on the Nose was founded by San Diego surfer David Wasserman.
After years of making coffee before his morning surf
and emerging from the water wanting another fresh warm
cup, Wasserman decided the beach community needed an
accessible, mobile coffee shop to serve fellow surfers
and beachgoers. His vision grew from there, realizing
there was a need for specialty coffee drinks throughout
the San Diego community, from surf contests to art exhibits
to farmer's markets. Wasserman began a search for what
he considered the best cup of coffee. After researching
and tasting roasters across the country, Wasserman was
excited to find his favorite coffee at Bird Rock Coffee
Roasters in La Jolla. Their dedication to using organic
beans cemented Wasserman's decision. As a surfer with
a love of the beach and nature, Wasserman also strives
to be environmentally responsible, using eco-friendly
products such as Greenware cold cups derived from sustainably
grown American corn and Eco-Sleeves made with recyclable
and biodegradable foam.
Wasserman was determined
to create a unique menu with distinct recipes. Inspired
by the flavors of the islands, he developed his signature
drink, the Aloha Latte- a mocha with coconut and macadamia
nut flavorings topped with homemade coconut whipped
cream. Other specialty drinks include the Green Room
(a green tea latte with steamed soy milk and vanilla),
the Cheater Five (a vanilla latte with macadamia nut),
and the Gromlet (a kid friendly Aloha Latte that replaces
espresso with hot chocolate). All drinks can be iced
or blended, and all tea drinks are made with real tea.
Joes on The Nose is open 7 days a week and services
popular beach spots and community events. The orange
coffee truck can also be booked for special events,
such as corporate/private parties, weddings, birthdays,
concerts, and more. Wasserman hopes to soon expand to
include more trucks throughout San Diego and beyond.
For
more information, please visit www.joesonthenose.com
For more information, contact:
Joes
on the Nose
David Wasserman
858-373-8001
david@joesonthenose.com